Research
The below is a selection of thought-leadership initiatives and case studies I developed in my time at Tumblr. The findings were utilized by Tumblr’s Product, Design, Marketing and Sales teams.
Social TV Study
2014
Understand how Tumblr users engage in TV related communities (fandoms) and posts before, during and after watching a TV show.
Content Engagement Study
2014
Explore the value of content across social media platforms and the impact of Tumblr’s content on user behavior.
Content Marketing Best Practices for Millennials
2015
The Millennial mindset and the creative tactics for developing content marketing for this segment.